Wednesday, October 6, 2010

"News You Can Lose"

Much of this article was a rewording of previous ideas on the doom of newspapers and how they are failing largely due to the new demands of consumers. I found the point about how consumers are driving this issue for the newspapers not because they do not want to read them, but that the modern person seeks news instantly and for free. I began reading the New York Times online a long time ago purely because it was free that way, now with people having iPhones and other ways of accessing the internet easily, it seems almost silly that an individual would pay for a newspaper subscription to their door rather than look it up online for free. Many businesses still order the paper subscription due to the commonality of reading a paper in a cafe for instance, but it would seem that it may be time to start charging people atleast a one-time fee for downloading that NYtimes app for their iPhone. While the ideal situation would be that newspapers can still make a profit from donors and advertisements, but it may be the appropriate time to start chargins some sort of small fee for the news to keep afloat. While some may argue that people would just switch to other providers, I know many people that are dedicated to specific papers and would not easily switch. Once one paper makes that step I feel like others will follow and it will become the norm for pay a couple dollars to have the "news at your fingertips".

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